4 Omni-channel Tips for Google Analytics
Google Analytics is one of the best tools available for the digital marketer. It captures critical data and helps you gain valuable insight into your website traffic and usage patterns,... The post 4...
View ArticleAnalytics: Don’t Let Google Do the Thinking For You
The biggest misconception about Google Analytics is that you can simply install it and the system will automatically give you valuable information. Google is deceptively easy to set up and... The post...
View ArticleHow to Decide Which Attribution Model is Best For Your Business
Technology has created many possible opportunities for brand interactions today, both online and offline. As such, marketers must have a deep understanding of their target audience’s habits, what their...
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